Scribd, a Silicon Valley company, began selling content today. E-books bought from their online store can be read on multiple electronic platforms.
Kemble Scott has an article up in Publisher's Weekly about why he and other professional writers are making their latest novels available on Scribd, for prices as low as $2. Here's a video premiering some of these works, including new novels by Tamim Ansary and Joe Quirk.
Flexible pricing. No book returns. No incomprehensible royalty statements. Chances are other well-known writers will soon be adopting this new business model.