Privacy Policy

Identity Theory is a literary website based in Henderson, Nevada, USA. We are not legal experts. We just post literary stuff online. That said, we respect the privacy of our visitors, and we want to keep you in the loop as best we can.

We use several services to improve the functionality of the site and to earn revenue.

We serve ads using "Google Adsense." Google Adsense wants you to know:

  • Third party vendors, including Google, use cookies to serve ads based on a user's prior visits to our website or other websites.
  • Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our sites and/or other sites on the Internet.
  • Users may opt out of personalized advertising by visiting Ads Settings.

We also collect data in "Google Analytics" to improve our understanding of how people use our site.

Google Analytics tells us:

  • How often users visit this site
  • What pages the users visit
  • Other sites the users visited before coming to this site (mainly: how they got here)
  • Geographic location of visitors

Google Analytics doesn't collect your name or other identifying information. It does collect the IP address assigned to you when you visit this site. We don't combine the information collected through the use of Google Analytics with personally identifiable information. Google Analytics hands out cookies to your web browser to identify you as a unique user when you return to our site, but those sweet sweet cookies cannot be used by any entity but Google. Google’s ability to use and/or share data collected by Google Analytics about your visits to this site is detailed in the Google Analytics Terms of Use and the Google Privacy Policy.

You can opt out of this data collection by downloading the Google Analytics opt-out browser add-on. Or you can disable cookies on your browser.

If you sign up for our email newsletter, you are, of course, providing your email address. We will not use that email address for any purpose beyond sending you the emails you request. Our current email newsletter service provider is Substack. More details on their service are available in their Privacy Policy.

For further information on our use of data, please contact Matt Borondy at

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