The Spread of Global Consumerism Brings Traveling Salesmen to India

"'Brother, why would you need a cellphone?' one performer asks as he passes the only microphone. 'To flirt with the most popular girl in the village,' comes the answer. The crowd giggles."

Read more of the Wall Street Journal's "The Infomercial Comes to Life in India's Remotest Villages" to learn about how rural advertising is spreading the gospel of consumerism.

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