"'Brother, why would you need a cellphone?' one performer asks as he passes the only microphone. 'To flirt with the most popular girl in the village,' comes the answer. The crowd giggles."
Read more of the Wall Street Journal's "The Infomercial Comes to Life in India's Remotest Villages" to learn about how rural advertising is spreading the gospel of consumerism.
1 thought on “The Spread of Global Consumerism Brings Traveling Salesmen to India”
Thanks Alexandra, Elham & Matt for sharing this story. Indeed its a unique way to advertise and accelerate consumerism in rural India.
Comments are closed.