“The Boston Globe’s David Mehegan wrote a piece…” –Oct. 19, 2002

The Boston Globe’s David Mehegan wrotea piece on the year-end closing of Avenue Victor Hugo bookshop.Maybe he got Vince McCaffrey’s 4 page press release—whichlike so many things dedicated booksellers do, flew in the face ofconventional wisdom (keep it short). Anyway, Mehegan was properlyreverential and sympathetic. But in the end I come away wonderinghow Ave Victor Hugo managed to make it through the ‘90s onwhat has become a high end strip mall, Newbury Street. I also wonderwhy no one has, in Boston, done what booksellers like Powell’sand others have done. That is, to shelve new and old books together(Vince says he did that, and he did but that certainly wasn’tthe perception the public had of his store). So it goes. Poteet,poteet…

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