"Unless you work in suburban Philadelphia, where Johnson Matthey has a factory, you may not have heard of this company, but I guarantee you are breathing easier because of it: The company makes catalytic converters and other pollution control devices. Carson recalled that tough Clean Air Act and California emission standards were 'instrumental for creating the global market' for these products. By contrast, he noted that a voluntary approach alone 'weakens the investment case for new technologies and slows down technical progress.'"
-Frank O'Donnell-
There's that oft-used phrase that the economy drives innovation. Nowhere is that perhaps more true than in today's green marketplace, wherein corporations and organizations are investing in green technology to enhance their economic well-being. Read more of O'Donnell's "Green Yields Green" to find out more about the intersection between economics and environmentalism.
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