Cause Celebre

"...we must resist the trend toward the over-simplification of these great problems. We need to ensure that new generations of young people who are enlightened on the issues also understand the tremendous complexity of these challenges. They must not be led to believe that activism ends at the cash register or remote control. Watching a Jay-Z interview on Nightline is a start, but little more than that. Gatorade has educated consumers to believe that you can be athletic by drinking a sports beverage, even if from a sedentary position on your couch. Our generation cannot afford this myth to be perpetuated in the context of the important global issues that lie ahead."
- Jonathan Greenblatt, -

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