Tag Archives: Marketing

Smeary Covers

“Why, why, why would a company publish a book this good and then practically demand that people not read it? Why should this book go to waste?”

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Empathy Marketing 101

Not infrequently, the most convincing testimony to the veracity and potential power of new scientific discoveries is when they’re embraced–for profit-driven motives–by corporate America.

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Chasing Cool with Noah Kerner

"Simply chasing cool is really a bad idea; inspired by cool is a great idea…Don’t do it because you research it, do it because you breathe it,"

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Staff Reading: May 2007

Matt Borondy: A couple of books I tore through recently that were really enjoyable, well written and informative (but not incredibly “literary”) were Chasing Cool, a new book about marketing by Noah Kerner and Gene Pressman, and Don’t Make Me Think, a classic on user interfaces (and writing for the web) by Steve Krug. I’m […]

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