Author Archives: Dan Piepenbring

Dan Piepenbring

Dan Piepenbring (piepenbring [at] gmail [dot] com) lives in Brooklyn, where he works in publishing. He contributes to Decider, The Onion's city life magazine, and if:book, the blog of the Institute for the Future of the Book. His fiction has appeared or is forthcoming in Six Little Things and The Pinch.

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Zeitgeist Fitzgibbons, Marketing Maverick, Talks Tactics

By Dan Piepenbring | Published: August 3, 2009

Barely restraining my anger, I made him say the word ‘niche’ with me. We pronounced the word variously, and he chose his favorite rendition. I then informed him, ‘The mainstream is a hallucination. It is the opium dream of plump buffoons and tyrants, who categorically deny the ascendancy of niches.’